Hotel Destinations Southeast Asia 2024

Outlook: Tourism recovery in Southeast Asia expected by end 2024, yet improvement in trading performance likely to soften

June 26, 2024

Discover the latest market insights and performance trends in Southeast Asia's hotel industry with this latest report.

The report covers 11 key destinations, including Bali, Bangkok, Danang, Hanoi, Ho Chi Minh City, Jakarta, Koh Samui, Kuala Lumpur, Nha Trang / Cam Ranh, Phuket, and Singapore.

Key highlights include:

  • Substantial recovery in tourist arrivals, driven by strategic visa facilitation schemes in Malaysia, Singapore, and Thailand.

  • Significant growth in inbound tourists from key source markets like Mainland China, Australia, South Korea, and India.

  • Impressive performance in tourism destinations like Bali and Koh Samui, attributed to favorable exchange rates against the US Dollar.

  • Anticipated recovery of Southeast Asia's tourism to pre-pandemic levels by the end of 2024, supported by macroeconomic stability and continuous improvements in air connectivity.

For more insights on Southeast Asia hospitality market, download the report.

Fill out this form to download report

There was an error submitting the form. Please try again. 


Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of downloading materials you have requested.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.