Research

Unlocking the investment potential in Saudi Arabia’s hotel industry

Saudi Arabia's tourism industry is experiencing unprecedented growth, with the country emerging as a top performer in the Middle East and Africa region.

May 08, 2025

Contributors:

Sander Soekhradj
Sarah Gasim
Amr El Nady
Jessica Jahns
Taimur Khan

Saudi Arabia's tourism industry is experiencing unprecedented growth, with the country emerging as a top performer in the Middle East and Africa region. This report explores the transformative impact of the National Tourism Strategy, launched in 2016, which has already surpassed its initial GDP contribution targets. From infrastructure developments to legislative changes, the Kingdom is rapidly evolving its tourism landscape, presenting unique opportunities for investors.

The report delves into the nuances of Saudi Arabia's hospitality market, examining both established tier one cities and the untapped potential of tier two destinations. It highlights the government's proactive approach to stimulating private investment, including innovative financing solutions and investment incentives. Through a detailed case study, the report illustrates how these initiatives can significantly enhance project viability and returns, making Saudi Arabia an increasingly attractive proposition for hospitality investors looking to capitalize on the country's burgeoning tourism sector.

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